Why Affirmations Don’t Work — Until You Do4 min read

Today, I had a powerful realization that shifted something deep inside me—and I believe it might help shift something in you too.

I finally understood why affirmations don’t always work.

We’ve all been told to repeat empowering statements like:
“I am healthy.”
“I am wealthy.”
“I am confident.”
And while there’s power in these words, they often feel hollow when your life doesn’t reflect what you’re saying.

So here’s the truth that hit me:

You can’t serve two masters.
You can’t say you are one thing, while continuing to choose something else.

Let’s say you affirm, “I am a healthy woman,” but every day your choices reflect the opposite—skipping movement, reaching for ultra-processed foods, staying up too late. Your mind notices. It knows what you really like. And because your brain is designed to serve you, it serves who you already are, not who you wish to be.

At first, your mind will present you with the same old options—comfort foods, lazy habits, quick fixes. Then it’ll throw in a few new choices to test your resolve:
“Will she pick the nourishing meal this time?”
“Will she still press snooze or go for a walk?”

If you keep defaulting to the old choices, your mind simply says,
“She’s not ready yet. Stick with what we know.”

But here’s where the shift happens:
The moment you consistently make choices aligned with who you say you are…
Your mind takes notice.
It starts offering you more of those choices.
It says, “Oh, she’s serious now. Let’s serve the new her.”

Your mind will now start serving you your new choices, and with time, you begin to attract more of these aligned opportunities.
But for that new choice to last, you must be grounded in it.
This means being consistent, even when the old habits call your name.

If you’re not fully anchored, your mind can easily switch back to the old patterns—because the DNA of your past choices hasn’t been completely cleared from your system.
That’s why even after hitting a goal, people tend to slide back.

This is exactly why I recommend staying connected to an aligned group, a mentor, or a mastermind—even after you’ve achieved success. Or better yet, aim for another higher goal that sits in the same direction as your new self.
That’s how your results not only last—but continue to expand.

So it’s not your words that manifest your affirmations.
It’s your beingness.
It’s your daily choices.
Your mind believes your actions. Not your wishes.

✨ Your Next Step

💬 What’s one affirmation you’ve been saying—and what’s one aligned choice you can make today to back it up?

📲 Need support staying consistent and grounded in your transformation?

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📤 And if this message spoke to you, share it with a sister who’s walking the same path.